SINCE 1955

1952 - 1954

“Big Joe" Campanelli Sr. begins his career in home care by selling Hoover Vacuums door-to-door from New Jersey to Maine and he quickly became the top salesman in the northeast for his company. However, it wasn't just about clean floors and happy customers; it was about paving a path for a family legacy.


In 1955 “Big Joe” decided to branch out on his own and open his very first vacuum & homecare store in Orange, New Jersey. Through decades of sweat and hard work, he went on to further expand his homecare empire to include over a dozen retail stores across the country.


By the time the '90s rolled around, the transition to the next generation saw Big Joe's son, Joe Jr., take up the Campanelli brand baton. With his high school sweetheart, now Mrs. Joyce Campanelli, Joe Jr. opened his own homecare retail stores in New Jersey and Southern Florida. Joe Jr. had fully embraced his fathers entrepreneurial spirit. Enter the era of our first original Campanelli Products – from our flagship Professional Formula Stain Remover, originally developed for professional cleaning services, to the Quick-Vac Cordless Vacuum, one of the first ever cordless multi-attachment vacuums in the country. 


Joe Jr.’s foray into product development wasn't just successful; it was a stepping stone to something bigger. Because while he was quickly making a name for himself, a staple at industry trade show events, and even landing the cover of the largest publication in the business. During this time, Joe's mother Louise Campanelli was modeling for a major beauty brand on The Home Shopping Network. Joe asked his mother for any contact she could find so he could pitch his original products, and after numerous attempts he was finally able to secure a meeting. This lead to Joe's first ever live TV appearance, with an original Campanelli Product, and selling out during his very first airing! 


Joe knew he was onto something special and the early 2000s marked another big leap for our little family business. Rapid growth led Joe to appear in national infomercials and eventually regular appearances on the nations largest shopping channel, QVC. But he knew he couldn't do it alone, so enter Chris, Joe's younger brother, fresh out of The University of Florida. Together, they became the "Brothers In Grime," a dynamic duo in the world of homecare. Going on to sell millions of CAMPANELLI home care products over 20 years as a dominant presence on QVC.


As we usher in 2024 with our refreshed branding which pays homage to “Big Joe” Campanelli, the patriarch who started it all. Our goal is to create top-tier quality cleaning products. Our story is one of family, innovation, and a little bit of flair – the Campanelli way. And since 1955 our mission has remained unchanged: to make homecare products that we’re proud of because we take pride in your home as if it were our own. So much so that we put our family name on it.